Our history

A long, long time ago…

Meet A’DAM. His Tower (de A’DAM Toren) is the new name for ‘Toren Overhoeks’. The tower was designed by the architect Arthur Staal as a commission by Royal Dutch Shell. In fact, the tower is also affectionately known as the ‘Shell-toren’ by many Amsterdammers. It was officially opened in 1971, and was home to the multinational oil company until 2009. The brand name A’DAM also stands for ‘Amsterdam Dance and Music’, which reflects the business of the founding owners and it’s main tenants.

Een knap Staaltje werk

The A’DAM Toren is situated in Amsterdam Noord at the IJ waterfront. Staal designed the office tower at a 45° angle to the waterfront. This diagonal position (‘overhoeks’ in Dutch) gave the building its first name – and, in fact, informs much of A’DAM’s edgy, innovative & surprising personality. A’DAM finished a massive renovation and has been transformed into an iconic multifunctional tower. It is now home to a mix of offices, cafés, restaurants, a hotel, a club, an observation point & a revolving restaurant. A’DAM opened in May 2016.

‘New’ Amsterdam

A’DAM is the textbook example of ‘the new redevelopment’ with the three partners Hans Brouwer, Sander Groet & Duncan Stutterheim not only investing in the tower, but also being closely involved as tenants/users. As owners of the building, they see their role not merely as property developers but creative place-makers.

A’DAM as a face of the city

A’DAM is the iconic tower that many Amsterdammers immediately recognize as part of their city. It’s a catalyst for the regeneration of the Overhoeks area – and Amsterdam North is becoming a definitive part of the city. Not long ago, the New York Times called the region the “red-hot art neighborhood” and Amsterdam’s new creative center.

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Become a member

With social events & an inspiring event calendar, A’DAM&Co. engages & stimulates on a weekly basis. Meet up with other creative professionals or friends at on one of the most exciting places of Amsterdam, while enjoying a cup of coffee, lunch or dinner. Join our community for just 50 euros per year and become a part of the creative heart of Amsterdam. We’ll see you soon!