Well done. You’ve set up a promising startup & you’ve made it grow into a successful business. But did you ever even consider the proper exit strategy? It’s a crucial part of any business strategy. Or were you planning to stay a CEO until eternity? To save yourself from headaches in the future, Martijn van der Hoeden teaches you how to optimalize your company & tells you how buyers will evaluate your company. Two years ago, he sold the software company he founded in 1990. Afterwards, he stayed in the company for another year to make the merger run smoothly. Then he established No Monkey Business, a strategic consultancy to optimalize business performance. Martijn developed a four-step-plan, which you can also use to map out your dream exit.