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Meet A’DAM. His Tower (de A’DAM Toren) is the new name for ‘Toren Overhoeks’. The tower was designed by the architect Arthur Staal as a commission by Royal Dutch Shell. In fact, the tower is also affectionately known as the ‘Shell-toren’ by many Amsterdammers. It was officially opened in 1971, and was home to the multinational oil company until 2009. The brand name A’DAM also stands for ‘Amsterdam Dance and Music’, which reflects the business of the founding owners and its main tenants.
The Toren is situated on the shore of Amsterdam Noord, directly on the IJ and opposite Amsterdam Central. Designed in 1966 by architect Arthur Staal, Claus en Kaan Architecten are hired in 2014 to thoroughly revamp the iconic building. On May the fourteenth in 2016, the building is officially reopened. Its name? The A’DAM Toren. Salient detail: during renovation, the mast on top of the Toren was added. This increased the height with 20 meters to 100 meters. Because size does matter…
The A’DAM Toren is more than an eye-catching building in the skyline of Amsterdam. It also fulfills a cultural role in our beautiful city. The Toren is an important catalyst for the Overhoeks region and Amsterdam North as a whole. The New York Times called this region ‘the red-hot art neighborhood’ and the new creative epicenter of Amsterdam. And they called it that after the Toren opened its (lift)doors.